$100K Club Case Study
Burned out on the firm you built?
Lisa Raiche nearly went back to corporate. Instead: 70% revenue growth two years in a row, a $100K Club award, and her first real vacation in years.
70% × 2 Years
→
+70% year two
Back-to-back growth years, in her own words on camera, and the $100K Club award that followed.
“I had 70 percent increase in revenues year over year, two years in a row.”
— Lisa Raiche, CPA · The Construction CPA
The Transformation
Before Dream Firms VS. After Dream Firms
The numbers speak for themselves.
The Lifestyle Receipt
A week out of the country.
The laptop stayed home.
“I went on vacation for the first time and like really went on vacation… did not bring my laptop with me at all,” Lisa told her weekly review. One message to her controller so the team got paid, and that was it: “I did nothing, so it was wonderful.” That’s what a real team and real processes buy back.
These numbers weren’t luck. They were a system.
Behind The Breakthrough
The Full Story
Before Dream Firms
Lisa Raiche did the traditional route first: years at a local CPA firm, then corporate America at large publicly traded companies. When the industry started shifting toward advisory, she saw the work she’d always wanted to do and struck out on her own. The work was good. Finding it wasn’t: referrals came in bunches, then nothing for a year.
“I was making just enough money to pay my mortgage, pay my car, basic life expenses.”
Lisa Raiche, on the years before Dream Firms
Then COVID hit, and she watched colleagues’ firms evaporate overnight. She got on a call with Dream Firms and, in her own telling, decided in advance she was buying nothing. “I made the decision before I got on the call that I was not buying anything.” A couple of months later she dug through twenty minutes of old email to find that thread again, and got on the calendar.
The Three Moves
- 1
Worked the program, step by step
No reinvention, just execution on sales and marketing the Dream Firms way.“I started to follow the steps of the program in terms of the sales, the marketing… did well right out of the gate.”
Lisa Raiche
- 2
Priced like the expert
She invoiced her first pick-my-brain meeting: “You’re welcome to drop some time on my calendar… and you get an invoice afterwards.” Her packages found their sweet spot, and one-off clients became full outsourced-accounting and CFO relationships. - 3
Hired before it felt comfortable
The first bookkeeper contract felt “scary.” Then her lead generation specialist grew into a full-time operations specialist, a controller took the day-to-day, and Lisa stopped being the whole firm.
The Result
70% revenue growth, year over year, two years running, in her own words on camera. One December week alone added $81,000 in annual revenue: two new clients, including her dream-100 prospect, plus an upsell. Somewhere along that run, the $100K Club award arrived, one of the first names on the list.
She’ll also tell you the honest part. A few years in, she was burned out and thinking about tearing it all down. What changed at the France mastermind wasn’t a slogan; it was an org chart on paper and the realization that she had “some right people… just not in the right seats.” She flew home knowing exactly what Monday looked like.
“I have the capacity for a better client now… four or five years ago I would have been scared… I have no way to backfill. Terrible place to be.”
Lisa Raiche, on the difference a pipeline makes
Her standard for who this works for is the same one she holds herself to: “They need to be a proactive accountant, not a reactive accountant.”
The same playbook is sitting there for you.
The Journey
From Break-Even to the $100K Club
Every milestone below comes from Lisa’s weekly progress reviews and her on-camera interviews.
First Paid Consult
$81K Week
🏆 $100K Club
Laptop-Free Week
The Reset
Ready to write your own timeline?
You will get back out of it what you put in.
— Lisa Raiche, $100K Club Winner
The Film
From Burnout to Breakthrough
Forty-two minutes with Lisa in France: the honest version of building a dream firm.
See yourself in her story? Let’s talk about your firm.
…a week out of the country… I did nothing, so it was wonderful.
Lisa Raiche · $100K Club Winner
The Why Behind The Win
What Made the Difference
A Niche With Job Sites
The Construction CPA isn’t a tagline; it’s a referral engine. Her clients bump into each other on job sites, and the experience she delivers is the story they tell. In construction, word travels in work boots.
Priced Like the Expert
From free brain-picking to invoiced consultations. From one-off returns to outsourced accounting and CFO engagements. The dream-100 list and a real pipeline meant she could hold her prices, and her boundaries.
A Team That Holds
Bookkeeper, operations specialist, controller. Scary hires, made anyway, one at a time. The proof: a week out of the country, one message home, and nothing broke.
Niche. Pricing. Team. We’ll help you build all three.
In Her Words
Why She’d Do It Again
Two minutes from the annual mastermind: what changed, and her advice if you’re considering the leap.
Wondering if this would work for your firm? That’s what the call is for.
The Program Behind The Result
The Create Your Dream Firm Program
Dream Firms is the only CPA firm growth program built specifically around expert positioning, niche content, and high-value client acquisition. Lisa’s result isn’t an outlier. It’s the system working exactly as designed.
“I’ve got a brand new house with a brand new kitchen, brand new bathrooms in it, because of Dream Firms. That’s the truth.”
— Lisa Raiche, closing out the film in France
