$100K Club Case Study
Forty years of experience. Almost no reviews.
Leslie R. Murphy, EA, had the expertise and none of the visibility. Twelve months later: 75 five-star reviews and $153,927.06 added.
→
$350,917
Her twelve-month gross, before and after, exactly as it appears on the award verification: “Added $153,927.06 in 12 months.”
“My gross is up 78%… my net is actually up 265%.”
— Leslie R. Murphy, on her weekly progress review · $100K Club Winner
Decades of expertise deserve to be found. Let’s make yours visible.
The Transformation
Before Dream Firms VS. After Dream Firms
Same expertise. Different visibility.
The Specialist
The one who stands between her clients and the IRS.
Leslie is an Enrolled Agent, licensed to represent taxpayers before the IRS, with more than 40 years in accounting, finance, and tax resolution. Her firm, Custom Financial Solutions, Inc., takes the cases the national “tax relief” call centers advertise for: back taxes, unfiled returns, offers in compromise, innocent spouse relief. In her own words, her team are “bulldogs” at the negotiating table. The problem was never the work. It was that almost nobody searching for help could find her.
Being the best-kept secret in town is not a strategy.
In Her Own Words
“My Gross Is Up 78%. My Net Is Up 265%.”
Thirty seconds from the progress review where Leslie reported her numbers, weeks before the award was confirmed.
Curious what your numbers could look like a year from now?
Behind The Breakthrough
The Full Story
Before Dream Firms
Leslie R. Murphy has spent more than four decades in accounting and tax. She founded Custom Financial Solutions, Inc. on Florida’s Space Coast more than 20 years ago, and built it into exactly the kind of firm people in IRS trouble pray they find: a licensed Enrolled Agent who negotiates on their behalf so they never have to speak to the IRS themselves.
Her competition was not other local firms. It was the national tax-relief operations with television budgets and commissioned closers. They were loud. She was excellent, and quiet. On Google, where every frightened taxpayer starts, her firm had a handful of reviews to show for 40 years of work.
She joined the Create Your Dream Firm program. Eight weeks later, she sent her progress partner a message that reads like a starting gun:
“I just closed my first client from the Dream Firms marketing. It’s a tax representation case and 5 years of tax returns. I am on my way!!!”
Leslie R. Murphy, message to her Dream Firms progress partner
The Three Moves
- 1
She let her clients do the talking
Dream Firms’ review system went to work on the one asset a 40-year practitioner has in abundance: grateful clients. The count climbed from six reviews to 75 five-star reviews in under a year. For someone typing “IRS help near me” at midnight, that is the whole decision. - 2
She stopped doing the marketing herself
Her public review spells out what changed: “Their marketing team has consistently delivered exceptional results. They have helped us craft compelling content, run successful email marketing campaigns, and optimize our website for better visibility. As a result, our online presence has improved significantly, leading to a noticeable increase in client inquiries.” - 3
She watched the expense side, not just the top line
Growth that only shows up in gross is a raise for your vendors. Leslie’s weekly reviews kept both lines in view, and it shows in her own report: gross up 78%, net up 265%. “What’s interesting that I learned from you is on the expense side.”
The Result
The $100K Club has one bar: add $100,000 or more in cash collected from one twelve-month period to the next. Leslie’s verification reads: “Added $153,927.06 in 12 months. From 196,990.19… to 350,917.25.” The physical award shipped to Indialantic.
“Ultimately, the success of any service provider is measured by results, and Tyler has delivered exceptional results. Our firm has experienced significant growth in revenue and client retention since partnering with them.”
Leslie R. Murphy, from her public Google review of Dream Firms
Forty years of expertise, finally findable. Same bulldog. Bigger bite.
How many reviews does your firm have right now? Be honest.
The Journey
Fourteen Months, Start To Award
Every milestone below comes from Leslie’s own messages, her recorded progress review, or Dream Firms’ award verification.
🏆 $100K Club
Fourteen months is not long. Where could you be by then?
The Receipts
In Her Own Words, In Public
Her first-win message, her Google listing, and her public review, exactly as written.
From the moment we engaged their services, it has been a game-changer for our business. Their expertise, dedication, and strategic approach have truly exceeded our expectations.
Leslie R. Murphy, EA · from her public Google review · $100K Club Winner
The Why Behind The Win
What Made the Difference
Reviews Are the New Referral
A frightened taxpayer searching at midnight does not call the firm with the biggest ad budget. They call the one with 75 five-star reviews. Leslie already had the happy clients. The system simply asked them.
Marketing She Didn’t Have To Do
Content, email campaigns, a website tuned to be found. Her words: “a noticeable increase in client inquiries.” The expert stayed on the cases. The team handled the visibility.
Net Grew Faster Than Gross
Gross up 78% is a good year. Net up 265% is a different business. Weekly reviews kept the expense side honest while the top line climbed.
Your expertise is proven. Let’s make it findable.
The Program Behind The Result
The Create Your Dream Firm Program
Dream Firms is the only CPA firm growth program built specifically around expert positioning, niche content, and high-value client acquisition. Leslie’s result isn’t an outlier. It’s the system working exactly as designed.
“Leslie Murphy, Custom Financial Solutions, Inc. Added $153,927.06 in 12 months.”
— From the official $100K Club award verification
