Sophia’s accounting firm appeared fine to the untrained eye, with enough clients to pay the bills. However, she knew that the business was not progressing as planned. She was overwhelmed with tax returns and lacked the advisory piece, which was essential for improving her clients’ lives year-round. Although tax returns were paying the bills, Sophia wanted to connect with her dream clients who recognized the value of advisory services. Unfortunately, she was struggling to find and attract them, as she was bogged down working in her business rather than on it.
SUCCESS SNAPSHOT
CPA Jon Neal started his own firm, The Neal Group, decades ago. Initially skeptical about how the Create Your Dream Firm program could help improve his practice, today he’s a believer. He fired two problem clients, worth $40K a year, and still managed to increase profits by 15% for his 7 figure firm. But in his opinion, the most important thing he got out of the program was time.
Fewer clients, less time, more money. That’s the story of The Neal Group.
The Beginnings
A startup firm encounters its first challenges.
Sophia started her firm after the birth of her son, because she was tired of spending all of her time working. Sophia desired more than just “enough” clients, as she was exhausted from long hours and ungrateful clients. But, without high-value clients, there was no way to change her situation. To address this, Sophia began to unravel the complex marketing processes involved in promoting her accounting firm.
She knew that she needed to end this cycle, kick the unappreciative tax clients to the curb and devote her expertise to high-value clients that recognized her value. She tried a couple of different accountant coaching programs but found that at the end of the day all she had were a bunch of “tools” and no idea how to use them to propel her firm to success. She needed a clear direction, and she found it in our <<Create Your Own Dream Firm program>>.
Adding Value, From The Start
Transitioning to Advisory
In the Create Your Dream Firm program (CYDF), Sophia found the clarity that she was looking for and more. She found step-by-step plans, enthusiastic coaching, and a committed community of entrepreneurial accountants just like herself, to turn to for additional help. Armed with all of this, she was soon on the road to her dream accounting firm.
“I TRIED OTHER PROGRAMS AND MADE MY MONEY BACK
BUT I WASN’T GETTING THE TOOLS I NEEDED.
THIS PROGRAM GAVE ME WHAT I NEED TO BE SUCCESSFUL. “
She committed to firing her tax-only, low-value clients. And, with her newfound free time, she was able to focus on growing her accounting firm and connecting with high-value clients. She turned her attention to business clients, S-corps, LLCs, and the like, and found that when she provided a solid base of bookkeeping and tax services, advisory accounting was the next step up on the ladder.
Because they trusted her in all other financial aspects of their business, her clients realized that she was an invaluable resource for advisory accounting. Now, instead of frantic meetings once a year, she works with them around the clock to accomplish their goals, both at home and at work. She isn’t stuck in the tax return grind anymore and her firm is growing every month.
Little Wins Stack Into Big Wins…
Several months into the Create Your Dream Firm program, she had the expertise to run a successful firm. She just needed guidance communicating and connecting with her dream clients. To earn her full value, she needed to clarify the sales process, implement new marketing strategies, and stay firm in her pricing. Sophia did all that and more, and then she turned her focus to elevating her accounting firm with a Dream Firms-designed reviews campaign.
And so the student becomes the master. In just 30 days, Sophia earned 104 5-star reviews for her accounting firm… That’s more good reviews than even we have. Not only has she inspired us, but she’s also inspired her fellow Future Proof Your Firm members. 5-star reviews may seem trivial, but they’re the gold standard for establishing your online reputation. An online 5-star review is a referral that keeps giving. Of course, Sophia wasn’t happy with just adding great reviews. She’s also expanded her team, increased her revenue by over $100,000, and taken a well-deserved vacation. It’s a pretty good month when reaching a $100,000+ milestone is just one of your wins.
“I TRIED OTHER PROGRAMS AND MADE MY MONEY BACK
BUT I WASN’T GETTING THE TOOLS I NEEDED.
THIS PROGRAM GAVE ME WHAT I NEED TO BE SUCCESSFUL. “
One week before launching our legendary online review generation campaign, she opened up about ‘impostor syndrome’ and feeling like she wasn’t good enough. When the positive love came flying in… she was singing a different tune just a few days later. And now, when clients search her firm on Google, they’re confronted with the evidence that not only is Sophia at the top of her niche but also that her services are worth her prices.
THE RESULTS
From wasting time on low-value tax return clients and being stuck in a marketing fog to connecting with her dream clients and providing a breadth of accounting services, Sophia is truly on the path to her dream firm. Along with the addition of high-value dream clients and the many hours saved, Sophia has found yet another benefit of the Create Your Dream Firm program- increased profits.
“IT’S CHANGED MY LIFE,
I AM NOT SELLING ANYMORE”
From wasting time on low-value tax return clients and being stuck in a marketing fog to connecting with her dream clients and providing a breadth of accounting services, Sophia is truly on the path to her dream firm. Along with the addition of high-value dream clients and the many hours saved, Sophia has found yet another benefit of the Create Your Dream Firm program- increased profits.
