What is the difference between a successful accounting firm owner and a struggling entrepreneurial accountant?
Accountants hold an invaluable skill set that every citizen and business owner requires. So why is it that so many accountants and accounting firms are unsuccessful? There have been many, many studies done to try and quantify what makes one person (with the same skillset) more successful than another. Those studies found that successful people, and in particular accounting firm owners, share certain qualities. And shockingly when we compared those qualities with traits of the typical accountant, there was significant overlap.
By the way, though many accountants fall under the “introvert” umbrella, that doesn’t stop some from being incredibly successful. In fact, it can be a factor in their success. So saying you can’t sign new clients because you’re introverted won’t fly here. We know you can be a successful introverted accountant…
The Unexpected Trait Shared Successful Accounting Firm Owners
Success can be defined in many ways, but here, we’re talking about financial success. When we mention your dream accounting firm, we’re referring to a firm that uses automation efficiently and appropriately, has a steady influx of new clients, and generates profits without wasting your time. So, when we say success, that’s the type of end goal we want you to picture.
Let IMPOSTER SYNDROME Lead The Way
If you’re questioning yourself, you are on the right path… Imposter syndrome (or imposter phenomenon) is an internal psychological experience where one persistently doubts their abilities or accomplishments despite evidence proving the contrary. And it’s something many, many accounting firm owners deal with. As it turns out, it’s a good thing.
In their study “Overconfidence: A common psychological attribute of entrepreneurs which leads to firm failure.” The New England Journal of Entrepreneurship tried to determine whether a healthy sense of confidence was beneficial to business owners or not. You can probably guess their findings from the title of the article, but they discovered that too much confidence lead to bad choices and even worse results.
“It is then proposed that this overconfidence leads to errors in judgment that results in financial underperformance and failure found among most new ventures.”
If you’re dealing with imposter syndrome, embrace it but don’t let it rule you. Use it to identify your weak points and improve upon them. Don’t waste time wishing you were more confident, because that is much more likely to lead you astray. And remember, you know what you’re doing. The service you provide (tax filing, bookkeeping, CAS, all of the above) is invaluable and the right client knows that.
Why Imposter Syndrome Affects So Many Accountants
Imposter syndrome is a psychological phenomenon where individuals doubt their accomplishments and fear being exposed as frauds, despite evidence of their competence and success.
The Dunning-Kruger Effect
While both situations can have negative consequences for accounting firm owners, the overconfident owner is in far more trouble. Overconfident owners lack the necessary skills or knowledge and make mistakes, overlook important aspects of their business, and fail to recognize the need for professional development. On the other hand, accounting firm owners who underestimate their competence typically hesitate to assert themselves or make strategic decisions. In this situation, a little bit of imposter syndrome might be exactly what you and your firm need to get on the right path.
How Accountants Can Overcome Imposter Syndrome
Fighting Imposter Syndrome In Accounting
Regularly asses your strengths and weaknesses, seek feedback from clients, employees, and industry professionals, and invest in continuous learning and professional development. Seeking advice and mentorship from experienced professionals in the accounting industry or joining professional groups, like the Proactive Accountants, can also provide valuable insights and guidance. By actively engaging in knowledge-sharing and networking opportunities, accounting firm owners can gain a more accurate understanding of their own competence.