From a $24K client to 60 5-star Google reviews, the last month was full of wins for entrepreneurial accountants in the Create Your Dream Firm
How to Build An Accounting Website for Free
There are a huge slew of website developers that are supposedly built for accounting, bookkeeping, and tax professionals. Many of these website developers push you to pay a lot of money but won’t guarantee results for your business. Before investing your hard-earned money in a custom-built website, consider learning how to build a top-tier accounting firm website for free.
Most, if not all, dedicated accounting, bookkeeping, and tax website providers out there have the same strategy. They give you several templates to choose from, which you have to pay for periodically. And, if you want to update something on your website, they will most likely charge you even more money.
To make matters worse, many of these website developers don’t put a premium on the security and privacy of your website’s content and files. If your website has a “Not Secure” text or unlocked icon beside it, your important financial documents can easily fall into the wrong hands. The great news is that Google offers a way to create a free website that addresses ALL of these serious issues.
Let’s dive into how Google My Business can help your firm grow without breaking the bank. If you or your accounting firm need more help or resources to get your dream clients, check out our YouTube Channel.
What Is Google My Business?
Google My Business is a free service for business owners to increase and manage their online presence. With this, you can create a business listing that will show up on Google Search or Maps, engage with customers, promote your products or events through pictures and write-ups, and more.
Having a Google My Business account makes it easy for prospective clients to contact you and discover your location. It also provides you with access to valuable web analytics to help you understand your market better. And, last but not least, it is an effective platform to generate new leads that can yield additional sales.
According to Google, 70% of consumers are more likely to buy from a business with a website than those without one. The great news is Google can build a stunning website for you so you can impress both your new and loyal customers for FREE.
How to Create Your Accounting Website on Google My Business
To create your accounting website on Google My Business, you first just need to add or claim your business on Google. Then, you will be given the option to create a website. If you agree to build one, Google will automatically generate a website based on your aggregated profile information and media.
If you didn’t exercise this option when you first created your Google My Business account, you can still build a website by going to your My Business dashboard. Then, simply click Website, which you can find on the left panel of your screen. You should now have an automatically generated website.
In order to make sure that your website is up and running, make sure to click Publish at the top right corner of your screen. But before you do so, take some time to edit and update your website’s theme, information, and photos.
How To Edit Your Accounting Website With Google My Business
To edit your Google My Business website, make sure you’re signed in to your Google account. Then, go to your My Business dashboard and click Website, which will be on the left side of your screen. Now, you’ll see panels, such as Posts, Info, and Insights, which have tools to edit different elements of your website.
Here are some of the elements that you can customize on your Google My Business website:
Google My Business offers a variety of preset themes. You can choose different color palette and fonts to best reflect or blend with your accounting, bookkeeping, or tax firm’s unique branding.
There are many text fields that you can customize on Google My Business. Two of these are the “Headline” and “Description” fields. Find the right words to effectively catch your target audience’s interest or boost the SEO ranking of your website, which can tremendously increase your online reach. If you don’t know what to write here, we have an entire section dedicated to copy in our Create Your Dream Firm program.
Primary buttons are the action buttons that you want your clients to easily see and click on your website. These include things like: Get Directions, Call Now, Make Appointment, Message Us, and Get Quote. Having these buttons set up will help you engage with with your current and prospective clients.
They say, a picture is worth a thousand words, and it’s hard to argue with that. Photos of your location, your team members, even of your office add a personal touch to the page that makes current and potential clients feel right at home. This is one of the most important aspects of your free accounting website.
This is the spot where you can communicate directly with your current and potential clients. It’s also a place to showcase your accounting knowledge and expertise. Posting a couple times a month shows your clients that you stay up-to-date on relevant acctouning and tax info and gives them a place to do the same.
It’s important to make sure that your business information on the website is correct and up-to-date. Google My Business conveniently allows you to change your business name, address, operating hours, contact numbers, and business category with this feature.
Last but definitely not least, Google My Business also lets you add links to external websites. This way, your clients can easily book appointments with you on Acuity, sign documents on DocuSign, or access TaxDome from your website.
Access Expert Help Building Your Accounting Website
You know how to build an effective and functional accounting website for free. But, what if you’re ready to take your website to the next level? How do you avoid all the pitfalls we mentioned at the beginning of this article? You turn to the experts.
We’ve been exclusively serving accounting industry pros since day one. Clients who join our Create Your Dream Firm program not only have a beautiful website, designed specifically for them, they also get step-by-step guidance to create headlines and content for the website. Websites built by the DreamFirms team are thoroughly vetted by our team and secure. And, we can show you how to update your website yourself, or you have the option to contact a dedicated consultant to update your site for you.
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Accredited, But Not For His Accounting Firm. Leaving room for your dream clients… Addition by subtraction was the name of the game for CPA Jim