Most Effective Free Tool Accountants Use to Grow Their Firms Fast
Before investing your hard-earned money, you should take time to focus on maximizing efficiency with tools that you already use all the time. Now, let’s talk about one of the most effective free tools successful entrepreneurial accountants use to grow their firms fast, their voice.
As accounting professionals, our first goal should be freeing our clients from their problems and pain points. Our second goal should be to help them get where they want to be — a life with more freedom, more enjoyment, and more money.
To achieve all these, it comes down to how effectively you communicate the value that you can deliver. Read on to learn some tips and techniques that you should know to dramatically increase your results in the long run.
If you need help to win dream clients and grow your accounting firm fast, check out our YouTube Channel.
https://www.youtube.com/watch?v=zfLBP0YbVZE&t=2s
Hold Dream Client Conversations with Your Voice
Nowadays, we communicate more frequently via digital means, such as email, SMS, or social media platforms than we do in person. However, if you don’t have potential dream client conversations with your voice, your potential clients will have a hard time building enough trust to even avail of your monthly services.
People want to hear the sincerity, certainty, and authenticity in your voice before building a relationship with them. There are a lot of instances where written communication fails to convey these. And, to make things worse, written communication is prone to misinterpretation.
Since the accounting, bookkeeping, and tax industry directly involves finances, it’s understandable that a client would not entrust the future of their business to a questionable firm. Hold a conversation, whether in person or through a video conference, to convince them that your services are truly worth it. The most effective free tool accountants have is their voice.
Pull Off Dramatic Pauses
Even if your processes are already well-built in your sales presentations, it helps to show clients that you are thinking as you talk to them. Even if you know what to say next, pulling off dramatic pauses at the right moment builds suspense that makes conversations more engaging and memorable.
Dramatic pauses enable your clients to effectively process what you just shared. Pauses also alert them to be more attentive to what you are about to say next. Moreover, pauses can effectively help you collect your thoughts in order to maintain the natural rhythm of your voice throughout your conversation.
Bring More Energy and Use Humor
Bringing more energy and using humor are tried and tested ways to create unforgettable conversations with your clients. Tasteful humor can make you more likable, which then makes it easier for your client to eventually build trust and a good working relationship with you.
We asked one of our Practice Ignitor clients, “Why did you buy Practice Igniter?” He replied that he appreciated how high the energy was in our conversations and was convinced that we were delivering value to him. If you know how to engage with more energy or humor at the right moment, you can count on it being easier for you to win prospective dream clients.
Be Curious about Your Clients
When you show your clients that you’re genuinely curious about them, they will be more likely to want to work with you. If you can also project that you have certainty in what you offer, they will be more curious and therefore more inclined to listen to what you have to say in the long run.
One way to go on about this is to have a question bank and scripts ready. If you really want to impress them, take the time to memorize and practice delivering these. Additionally, it can be helpful to ask the questions that your clients have for you back to them.
If you invest in learning about your clients, chances are they will leave the conversation thinking that you’re an incredibly interesting person. This empowers your voice and allows you to create an environment that brings out your dream clients’ desire to buy.
Slow Down as Needed
Talking too fast can put immense pressure on both you and the client you’r